TikTok is becoming shoppableAn Email About Emails

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🤳What does TikTok commerce even mean?

☝🏼Reasons why it’s time for you to focus on TikTok 

📱TikTok commerce examples from brands 

🎯 Ways to use TikTok to double your sales

📲Love watching videos on TikTok? It’s time to
start shopping too!

105 billion users on TikTok and you’re still waiting to start selling on it. What if the Growth Evangelist of Salesforce asked you nicely?

🤳TikTok commerce for dummies

What does TikTok commerce even mean? 

From 755 million users to 955.3 million - TikTok users are growing rapidly year on year. 

Brands have been treating TikTok as just another channel to boost awareness. 

With social commerce coming into play, this is about to change!

TikTok commerce refers to using the popular video app to buy or sell products and services. Here’s a glimpse into what this looks like:

Good news is that eCommerce platforms like Shopify have also officially built integrations with TikTok - turning it into a promising sales channel for online businesses!

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☝🏼Does your brand really need to be on TikTok?

If you’re a number crunching business owner or marketer, here are some numbers from Statista you need to see:

But if you’re looking for a quick breakdown, here’s why you shouldn’t miss the rocketship called TikTok commerce: 

👉 New audience 
63% of GenZ use TikTok on a daily basis. But also 44% of Millennials and Gen X’ers are becoming increasingly active on the app! 

If you ask us, TikTok lets you target a much wider audience - some of whom may not be as active on the other social platforms that are key to you. 

👉 More engaging 
TikTok had the highest engagement among social media apps, with users worldwide spending almost 95 minutes per day on the app. 

👉 Boost SEO 
It was found that 40% of young people turn to TikTok to search for places to eat or products to buy. In fact, Google search results now include TikTok videos - here’s what you need to ensure though: 

- Optimize your video title and caption 
- Work with micro-influencers 
- Run Spark ads to increase legitimacy with more views and comments

In this example, Kaaibags has added the keyword to their description, and has amplified their content piece through Spark Ads. Likes, comments and views seem to be the way to rank these videos.

☝🏼Can social shopping and live streaming work together?

Well, it sure did for Angelia Caglia, a beauty brand. 

Celebrity esthetician, Angela Cagelia, wanted to redesign her website which could be time consuming and costly.

So instead, she used her livestream videos and added them to her website with a livecommerce solution.

But that’s not all, she actually leveraged the technology to help site visitors make purchases while viewing the live stream - all without having to leave one for another.

The results? 

• 3x increase in conversions 

• 2x increase in average order value 

• 4x increase in video session time

📱TikTok commerce examples from brands

From collaborations with creators to running ad campaigns in different formats, TikTok gives you a platform to experiment with it all.

💄 Melaa Cosmetics

The beauty and cosmetics brand doesn’t just create their own content for promotions. They also work with micro-influencers to review and showcase their cosmetics in a unique way.

With TikTok commerce, viewers can easily click through the video while its playing to buy the products being used.

🎧 Sony 

The global electronics brand has run several unique hashtag campaigns on TikTok to showcase the value proposition of their different products.

👔 Jones Menswear 

The menswear fashion and apparel brand showcases its collection in a creative way by creating lifestyle content. With the help of TikTok commerce, they’re able to drive viewers directly to the product worn by their content creators.

And luxury brands are not far behind. 🌟 

If you open TikTok right now, you will see brands like ASOS, Guess and many others taking to TikTok commerce too.

🎯 How to get started with TikTok commerce

👉 Create authentic content to boost awareness

TikTok videos present an opportunity to brands for creating content in an engaging way - filters, transitions, text on videos and other features make the short videos pop.

Luxy Hair and Glow Recipe do a fantastic job:

👉 Run TikTok ads to grab attention

Be it a new product or collection, an all new discount you’re running on the website, TikTok ads are a great way to bring attention to them - especially Spark ads; since they follow the popular vertical ads format. 
Looking for TikTok ad examples? Head over to AdCollection.

👉 Create a community with hashtags

Use branded hashtags and launch a campaign that encourages your customers to share their purchase or experience on TikTok.

#gymshark is one of our favorite examples!

👉 Engage your audience and nurture consumers

TikTok offers a number of features to enable direct community with viewers, learn more about them and build meaningful relationships.

The Q&A feature lets consumers raise concerns, doubts and ask questions before making a purchase.

👉 Partner with creators and influencers

Identify users who create content that aligns with your brand vision and mission.

From creating their very own lookbooks to makeup tutorials and more, encourage them to share their unique take on it! 

Vessi, a footwear brand is big on collaborations:

There are many other ways in which you can tap into TikTok commerce.

But we do recommend integrating your eCommerce CMS with TikTok - this helps viewers purchase the products directly from the app. 

The lesser the number of steps involved, the higher are the impulse purchases.

BITE SIZED →

🎥 Live shopping is now more than just streaming - Time for brands to bring live streaming and social commerce together

🏆 Forbes 30 under 30 retail and eCommerce 2023 - Take inspiration from global entrepreneurs