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🔍 TikTok as a Search Engine
Is Google Search TikTok’s next target?

💡 UGC Ad Inspiration
Top 3 ads of the week!

🔍 ️Is Google Search TikTok’s next target?

Search represents 80%+ of Google’s revenues, and it turns out Gen-Zs are migrating to a social-first way of searching.

Senior Vice President Prabhakar Raghavan from Google said, "In our studies, something like almost 40 percent of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search. They go to TikTok or Instagram."

He's referring to a market research study that Google has conducted.

The lesson:
New customers come with no pre-established way of using the Internet. When you think about it, it makes a lot more sense to evaluate a restaurant based on their TikTok or Instagram profile rather than their Google My Business Listing.

It might also be that Google is absolutely plastered with ads that signal distrust. The front page of Google is running out of space.

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UGC Ads of the week

Here are a couple of UGC ad highlights! It can also be an excuse to watch TikTok at work - But that stays between us.

Aura

A complex product, well explained.

Soylent

An ad that’s just fun to watch.

Realworld

Simple, clear & satisfying

BITE SIZED →

📸 TikTok is playing around with Shopping ads.

Facebook falls out of the Top 10 free iPhone apps chart as BeReal and TikTok keep growing.