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Apple’s first phase master plan?
Apple’s new hiring spree to build an ad platform that respects their positioning
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🍎 Apple’s master plan?
Apple’s new hiring spree to build an ad platform that respects their positioning
📈 Inflation is up
The rise of inflation by 13.4% in July!
💡 Worth pondering
Godaddy’s % of revenue from unused domains?
💡 Worth pondering
What % of Godaddy’s revenue comes from unrealized side projects?
🍎 Apple’s master plan?
As any media buyer knows, IOS14 severely damaged many online brands' ability to acquire new customers at a fair price.
Some say this was the first phase of their master plan.
Apple’s new hiring spree seems to be confirming this alignment.
To give some perspective, their current ad team is roughly 250 people per LinkedIn. They are looking to double that in the next couple of months.
A recent job description is pretty telling of their vision:
“[...] build the most privacy-forward, technologically sophisticated . . . Supply (Marketplace) Platform and Demand Side [ad] Platform”.
In short, they are hiring a whole bunch of talented people to build an ad platform that respects their positioning.
This makes sense for a 2 trillion dollar company that has outsized revenue targets and isn’t going to invent the new iPhone in the next 3 to 5 years. Apple understands the value of its users, and they’re looking to build a fortress around them. Meta is arguably stealing Apple’s meal.
Needless to say, we will be testing this platform as soon as it comes out, given that Apple’s user base isn’t as scared to spend online.
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📈 Inflation is up
Fetch Reward, a receipt scanning application with over 421,779 active shoppers, has reported that inflation has risen by 13.4% in July. It seems this trend will bleed into the rest of the year.
“Our deep dive into consumer behavior can break the data down even further for brands, making it more valuable. The July 2022 Fetch Price Index shopper behavior by analyzing a panel of 421,779 shoppers and tracking 241 million in-store and e-commerce purchases over the last 24 months. We all know our economy is going through record-breaking inflation, but the FPI can show you how exactly shoppers are reacting to this and how brands can help.”
Why does it matter?
Fetch tracks receipts from people that are buying stuff in near real-time. This gives them a real-life read of inflation. If you haven’t increased your prices to reflect inflation, you are probably losing.
BITE SIZED →
🏅 BeReal takes the top spot on the App Store in the US
📌 Pinterest is trying to repackage vertical video content.
💳 Consumers are moving to debit card amid inflation
📸 Instagram changes how it recommends content (Instagram’s feed looks more like a #foryou page).
